If you decide that you need to hire a graphic designer, then be willing to spend a bit of money to get quality. And should there be a mistake that’s not found right away, it’ll likely be a $100,000 mistake down the road. It can be a labor-intensive process requiring countless hours of research and revisions. Should there be a mistake on the flyer, it’s at most a $500 mistake.Ī logo, on the other hand, requires more time commitment from both the company’s executives AND the designer. The people who can make the decision to finalize a flyer can be anyone on the marketing team. Why the absurd difference?īecause a flyer doesn’t need approval from the entire board of directors, the CEO, and the founders. 90% of all purchasing decisions are made subconsciously.īecause of this, logos can start anywhere from $5 to thousands.A signature color can increase brand recognition by 80% (like Starbucks green). Color is a huge factor in brand recognition.It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.There are a few things to remember when requesting a logo design. Cost of logo designĪ dying question everyone has when discussing a rebranding is “How much is a logo design going to cost me?” And I have to give the non-binding “It depends…” response. Once you’ve asked yourself the questions above, you should have a better idea if you need a logo re-design or not. How much will it cost you if you keep the current logo?.Does your team/staff like the current logo?.Does your current logo fit nicely on print and digital marketing materials?.Is your current logo hurting your business?.Does your current logo communicate what you do or who you are?.Can a new logo potentially improve business/sales goals?.Will a new logo help re-position your brand in your market?.Does your current logo stand out and is easy to recognize from all your competitors?.What don’t you like about your current logo?.
The following series of questions will help determine whether your need is strong enough to consider a logo re-design. And that you’re not just looking for a new logo because someone said yours is outdated, or you feel the need to be “trendy”. So before you even consider hiring anyone to re-design your logo, make sure it serves a real purpose.
Related guide: How to start a small business for less than $1000 If you’re an existing business, ask yourself this question…do you “need” a new logo? Or do you just simply “want” one? Choosing a logo, regardless of what stage of the business you’re in, is an important and consequential decision. If you’re a new business, then you absolutely need a logo, so go ahead and skip this section.
Therefore, it’s best to let professional logo designers create your logo. No because your company logo is a representation of your brand. Freelancers or in-house logo designers may charge about $25 per hour, agencies will charge clients between $1,000-$5,000 per project, and on-demand services charge $399 per month for unlimited logo designs and more. How much does it cost to hire a logo designer? You can choose between different options such as freelance logo designers, in-house logo designers, design agencies, or on-demand graphic design services. FAQs (Frequently Asked Questions) What are the different methods to hire a logo designer?
If you need a custom logo designed, scroll to the bottom for a special promo code for Penji. You can find them through freelance directories, job search sites, or even social media (if you look close enough).
You can find a graphic designer for logo work anywhere on the internet. Ever notice whenever you remember brands like McDonald’s, Coca-Cola, Facebook, and Mastercard, you think of their logos? Special care and thought go into those logos, and it’s all thanks to graphic designers.